SPECIALISTS

WordPress is a favorite blogging tool of mine and I share tips and tricks for using WordPress here.

How to structure an effective campaign plan to win more customers

What are the six essential parts of a campaign planning template? Today’s marketing campaigns are complex since they need to…

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What’s the Best Payment System for Small Businesses (Without the Hidden Fees)?

A handwritten sign at a local deli reads: “Cash is king. Credit cards cost us 3%.” You’ve probably seen something…

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The future of customer engagement: Solving today’s challenges with Autonomous AI

Generative AI has already permeated how individuals, teams, and companies work. From automating repetitive tasks to accelerating content creation, marketing…

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How brands can humanize their TikTok strategy through UGC

TikTok’s algorithm doesn’t care about your brand’s follower count. It doesn’t care about your blue tick or your quarterly marketing…

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How to Analyze Ads That Make You Stop Scrolling — and Apply Them to Your Own Offers

Ever wonder why some emails get clicks — and others get crickets? Here’s how to analyze ads and get the…

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How to define SMART marketing objectives (with example RACE KPIs)

From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data…

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Honesty Research May Be… Dishonest

Business leaders love behavioral science interventions that are simple, free, and change behavior in a significant way. Nudging people to…

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How to Use Zoho Start to Set Up Your Business

If setting up your business has been sitting on your to-do list longer than your holiday decorations, you’re not alone.…

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Top 5 Retail Marketing Automation Tools for 2025 + Examples

Marketing teams in retail are busier than ever, juggling customer engagement, managing multi-channel campaigns, analyzing performance, and personalizing interactions across…

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15 best prompts for using ChatGPT for digital marketing

15 practical examples of Generative AI prompts to support content marketing, email marketing, search and social media marketing for ChatGPT,…

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