AGENCIES
WordPress is a favorite blogging tool of mine and I share tips and tricks for using WordPress here.
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Boxwood Press
Carolyn Delacorte I’m a publicist and brand strategist specializing in PR for lifestyle brands—including beauty, wellness, home, and gifting—since 1997.…
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Paradata: where analytics meets governance
Organizations aspire to make data-informed decisions. But can they confidently rely on their data? What does that data really tell…
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What’s New & What Remains True
Marketers talk a lot about personalization. B2B account-based marketing (ABM) is a space where it comes to life. When sales…
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Mattel Mindflex Game: Brain-controlled Neuro-Toy
Who says neuroscience can’t be fun? The toy giant Mattel makes Mindflex, a toy that lets players control a ping…
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What Is Query Fan-Out & Why Does It Matter?
What Is Query Fan-Out? Query fan-out is an AI search system process that splits a user query into multiple sub-queries,…
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7 Proven Ways to Build Customer Trust Without Spending a Dime
You can have the best product, the slickest logo, the catchiest tagline—and still hear crickets. That’s not a marketing problem.…
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AI in Web Design: Transforming Digital Experiences
It used to be that web design was a craft of patience — pixel by pixel, line by line, human…
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Authentic B2B Thought Leadership in the Age of AI Noise – TopRank® Marketing
B2B marketing content is quickly diverging into two separate paths: thought leadership, and thought followership. The latter is more abundant…
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8 Marketing Automation Best Practices to Boost ROI in 2025
If you’ve invested in marketing automation but still feel like you’re running in place, you’re not alone. Many marketing teams…
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How Small Business Owners Can Use Video Marketing to Boost Sales
Photos are yesterday’s marketing news. Unless you have a solid video marketing strategy, you are likely losing sales and missing…
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